Kraft Heinz launches plant-based mac and cheese

The Kraft Heinz Company releases a plant-based Kraft Not Mac & Cheese, the third innovation to launch from the joint venture between the Kraft Heinz Company and The Not Company.

“The Kraft Heinz Not Company creates plant-based versions of fan-favourite foods that taste like the real thing, yet don’t require people to drastically change their eating habits,” says Lucho Lopez-May, CEO, the Kraft Heinz Not Company. “NotCo brings its revolutionary AI technology that has a proven track record in creating mouthwatering plant-based foods to Kraft, the beloved mac & cheese brand that sells over a million boxes every day. Leveraging the strengths of both companies, we’re offering the creamy and comforting experience Kraft Mac & Cheese fans have loved for over 85 years, without the dairy.”