Grain Discovery & Blindman Brewing launch first fully traceable beer
The companies have built an end-to-end digital system to trace Canadian grown malt barley through every stage of the value chain, from the field to a customer’s glass. The May Long Double IPA will be the first beer from the Blindman product line to migrate to the Grain Discovery platform, providing a QR code for customers to scan, enter their lot number and view every step of the production process in detail.
“The craft beer industry is moving toward the development of terroir and provenance, much like today’s wineries,” said Kirk Zembal, co-founder of Blindman Brewing. “It is one thing to tell an origin story, but starting today, we will be the first brewery offering beer drinkers verified traceability in one hand for the pint they’re holding in the other.”
This project will deliver significant impact beyond transparency for the customer. It will simplify manual-based time-consuming processes, connect data silos, add value to certified seed, create a feedback loop back to the plant breeder, and, ultimately, enable the Canadian barley industry to create global brand recognition.
“Malt barley is the ideal market to adopt this technology as premium ingredients and a transparent origin story is part of the ethos of craft breweries,” said Rory O’Sullivan, CEO of Grain Discovery. “What makes me even more excited is knowing this is just the first step toward commercial blockchain application of this technology to the broader beer industry”.
This project was made possible with participation from all members of the value chain, including Rahr Malting, Red Shed Malting, Gambrinus Malting and their farmers. All stakeholders were onboarded onto the Grain Discovery system to input relevant data.