Alkaline Water Company enters into brand development agreement with ArchPoint Group
By Food in Canada staffFood Trends Business Operations Beverages
SCOTTSDALE, Ariz.—The Alkaline Water Company Inc., has announced that its wholly-owned subsidiary, A88 Infused Beverage Division, Inc. has entered into a brand development agreement with ArchPoint Group to design the cans and bottles for its new hemp-infused sparkling and still water products.
“Every day we feel the positive momentum building for our new A88 Infused Beverage Division. ArchPoint has been part of our family from the beginning and the energy they bring to this project has been incredible,” said Alkaline Water Company president and chief executive officer Richard A. Wright.
“We aim to give the new hemp-infused water brand a look and feel that captures the healthful lifestyle and ‘clean beverage promise’ that consumers already experience with A88’s flagship product Alkaline88,” said ArchPoint Group chief executive officer Jesse Edelman. “ArchPoint will develop an effective visual brand that communicates a strong value proposition to drive consumer interest and sales.”
Wrights said: “Our new natural hemp-infused beverage is positioned to dominate the emerging hemp beverage category.”
The Alkaline Water Company will continue to develop its hemp-infused alkaline water and other nutraceutical product lines. The company uses proprietary electrolysis process to produce healthy, all-natural and great-tasting alkaline water for a balanced lifestyle. Founded in 2012, the company is headquartered in Scottsdale, Arizona, and focuses on national distribution and marketing for retail sale of Alkaline88.
Alkaline88 is marketed as a premier 8.8 pH-balanced bottled alkaline drinking water, enhanced with Himalayan Pink Rock Salt, and is the No. 1 selling bulk alkaline water in the U.S. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged 500-millilitre, 700-millilitre, 1-litre, 1.5-litre, 3-litre and 1-gallon sizes. Alkaline88 is available in over 47,500 retailers in all 50 states, including national retailers such as Safeway/Albertsons, Walmart, Kroger, CVS, and other top regional and local supermarket chains. For more information, visit www.thealkalinewaterco.com.
ArchPoint is a global products and professional services company based in San Antonio, Texas. Its products are distributed nationally across the U.S. and regionally in mass, grocery and e-commerce channels. ArchPoint’s subsidiaries ArchPoint Sales and ArchPoint Consulting work with a variety of large and mid-size clients to develop and execute their brand, marketing and sales strategies, incubate their brands and develop and execute their business strategies. For more information on ArchPoint, visit www.archpointgroup.com.
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