Keurig Dr Pepper Canada expands carbonated soft drink portfolio with Cove Soda partnership

Canada Dry Mott’s, doing business as Keurig Dr Pepper Canada (KDP Canada), enters into an exclusive agreement with Cove Drinks to lead the national sales, distribution and omni-marketing execution of Cove Soda.

This partnership brings to KDP Canada a carbonated soft drink (CSD) brand that’s designed to meet the wellness expectations of today’s consumers.

“This partnership represents a bold and strategic step forward in the evolution of our CSD portfolio,” said Jean Gagnon, vice president, Cold Beverages at KDP Canada. “Cove Soda is uniquely positioned at the intersection of taste and function, aligning perfectly with consumer demand for health-conscious refreshment. We’re proud to support a Canadian success story that complements our vision for a more diverse and modern beverage offering.”

Founded in 2016 by brothers John and Ryan MacLellan, Cove Drinks originated with the creation of Cove Kombucha in their mother’s kitchen in Malignant Cove, N.S. In 2023, the brothers launched Cove Soda with zero sugar and probiotics. Flavours include Classic Cola, Orange Cream, Blue Razz, Ice Pop, etc. Cove Drinks is distributed in over 2,250 retail locations across Canada including Sobeys, Loblaw, Costco, Walmart, Circle K, Fortinos, Bulk Barn, Longos, Farm Boy, and Whole Foods Market.

“This is a defining milestone for Cove Soda,” said John MacLellan, CEO and co-founder of Cove Drinks. “What started as a local idea in Nova Scotia has grown into a movement, proving that soda can evolve with consumer values. This partnership with KDP Canada gives us the reach and operational strength to bring Cove Soda to even more Canadians, while staying true to what makes our brand special.”

The transition of Cove Soda’s commercial operations to KDP Canada is set to be completed by the end of this year.