B&G Foods sells Green Giant to Seneca Foods
March 5, 2026
By Food in Canada Staff
Talking Points
B&G Foods said it will sell its Green Giant U.S. frozen vegetable product line to Seneca Foods, with the transaction expected to close in the second quarter of 2026.
The financial terms were not disclosed. The deal follows B&G Foods’ previous sale of the Green Giant U.S. shelf-stable vegetable line to Seneca Foods in November 2023 and the Le Sueur U.S. shelf-stable line to McCall Farms in August 2025. In October 2025, B&G Foods agreed to sell its Canadian Green Giant and Le Sueur brands to Nortera Foods.
The sale includes B&G Foods’ frozen vegetable manufacturing operations in Yuma, Arizona, while the company will retain its facility in Irapuato, Mexico. B&G Foods will also continue producing some Green Giant frozen products for Seneca Foods under a co-pack agreement.
- B&G Foods sells Green Giant U.S. frozen vegetable line to Seneca Foods
- Sale includes Arizona manufacturing operations; Mexico facility retained
- Canadian Green Giant and Le Sueur brands sold separately to Nortera Foods
This story matters as it signals ongoing consolidation in North America’s packaged food sector and may affect supply chains and product availability for Canadian consumers.
B&G Foods sells its Green Giant U.S. frozen vegetable product line to Seneca Foods.
The terms of the transaction were not disclosed. The sale is expected to close in Q2 2026.
B&G Foods previously sold the Green Giant U.S. shelf-stable vegetable product line to Seneca Foods in Nov. 2023 and the Le Sueur U.S. shelf-stable vegetable product line to McCall Farms in Aug. 2025.
In Oct. 2025, B&G Foods entered into an agreement to sell the Green Giant and Le Sieur frozen and shelf-stable vegetable product lines in Canada to Nortera Foods.
“We believe that reuniting the Green Giant U.S. frozen product line with the Green Giant U.S. shelf-stable product line under the ownership of Seneca Foods, one of the largest processors of fruits and vegetables in the United States, is an important next step for the future of the Green Giant brand and is in the best interests of the millions of consumers who know and love the iconic Green Giant brand,” said Casey Keller, president and CEO of B&G Foods.
The sale includes B&G Foods’ frozen vegetable manufacturing operations in Yuma, Arizona. B&G Foods will maintain its frozen vegetable manufacturing operations in Irapuato, Mexico, and has entered into a co-pack agreement with Seneca Foods in which B&G Foods will continue to produce certain Green Giant frozen products.