Canada and other Western countries have been slow to realize the benefits of seaweed – but that’s now changing
The government plan to legalize marijuana should bring a deluge of bud-related food products
Recipe to Retail (Part 4) Building a sustainable brand is a slow process. And it takes money, lots of it! Formulating a well-thought-out brand strategy before taking the plunge will reduce the risks and improve prospects for commercial success. What is…
No matter how incredibly delicious a product is, taste alone does not guarantee commercial success. Getting to know the customer and meeting their needs are key ingredients for building a sustainable brand. Food brands must cater to two types of…
Top-down, middle-out and bottom-up
Ingredients for cognitive function are a smart move for processors
What programs does Canada have in place to deal with radionuclides?
Thousands of packaged food products are launched annually in Canada. The success rate is remarkably low. According to Nielsen, a global consumer research firm, over 85% of new products survive less than a year. That includes national brands with immense…
The market is complex. Canada’s innovation strategy must not only cover the product complexity, but also ensure sound environmental performance in the entire value chain as well as cost effective, high-quality foods (think Lean/Six Sigma) to enable us to beat our competition.
The importance of sensory – facts and myths debunked
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