-
Transforming recipes into formulations
It all starts with “the big idea.” But not every big idea is destined for success. Here are some essential factors to keep in mind throughout the product development process. Build a foundation In previous articles I explored how…
-
R&D and Consumers: Making the Connection
A new poll suggests that consumers would like more input into the development and marketing of food products and packaging. The concept of “co-creation” is gaining ground among marketers who are looking at integrating consumers into the development process even…
