Recently, the Canadian Beverage Association was pleased to receive an update from the Conference Board of Canada (CBOC) about their Balance Calories Initiative (BCI). The beverage industry’s objective with BCI is to reduce the calories Canadians consume from beverages by…
The Conference Board of Canada’s latest report on the Balance Calories Initiative shows consumers are drinking less non-alcoholic drinks and manufacturers are offering more options
The Canadian Beverage Association has launched an initiative to reduce beverage calories in the Canadian diet by 20 per cent over the next 10 years
A recent report links traumatic brain injury in teens to energy drinks, but the CBA is not convinced.
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