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Helping agri-food businesses with Canada Brand digital marketing during COVID-19
Agriculture and Agri-Food Canada is refreshing the ‘Canada Brand’ tools and graphics to ensure industry and partners have the best access to today’s digital platforms. The refresh will also enable them to reach more consumers and enhance virtual connections with…
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Canada’s Food Sector: A Strategy for Change?
Developing a national food strategy for the Canadian food and beverage industry is key, writes Gary Fread. But with major changes coming at the sector, developing a strategy is fraught with challenges. Here are some of the big ones
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CIGI has more funds for market development
The Canadian International Grains Institute received $15 million in funding to help it develop new markets, and offer more technical support and customer care.
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Strategic Planning Analyses: The Food & Beverage Industry
Gary Fread proposes a PEST Analysis of Canada Food Inc.
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Feds invest in Canada Brand
The Government of Canada is investing $32 million in the Canada Brand marketing initiative. The initiative will mean putting the maple leaf brand on top quality products that Canadian farmers grow, with the aim of increasing sales around the world.…
