Food In Canada

  • Opinion Packaging

    Beware of Overpromising

    April 29, 2020 by Birgit Blain

    RECIPE TO RETAIL: Part 22… Have you ever been disappointed after opening a food package, when the contents don’t look like the picture? Brands often embellish images on packaging to entice shoppers to buy their products. A picture is truly

  • The Point of Difference: How to Stand Out from Competitors

    July 27, 2018 by Birgit Blain

    RECIPE TO RETAIL: Part 15… With the glut of food products in North America, it’s not easy to stand out and be noticed by consumers. Powerful global giants who shout the loudest get the attention. Where does that leave smaller

  • Trademarks Mean Business

    April 24, 2018 by Birgit Blain

    RECIPE TO RETAIL: Part 14…  What comes to mind when you hear the name President’s Choice? Premium quality? Trustworthy? Convenience? Depending on your experience with the brand, the name immediately conjures up an impression of what the brand represents. That’s

  • Regulatory Labelling: Protect Your Business

    August 9, 2016 by Birgit Blain

    RECIPE TO RETAIL: Part 8 Sometimes brand owners make bad business decisions that can damage their brand, like trying to save money on the regulatory aspect of food labels. Regulatory labelling should not be approached as a do-it-yourself project. Legislation

  • Opinion Packaging

    Packaging: Much more than a pretty face

    June 23, 2016 by Birgit Blain

    RECIPE TO RETAIL: Part 7 Packaging is a huge investment. Jumping into label design without a plan is like baking a cake without a recipe. Packaging mistakes can be costly resulting in lost sales and expensive redesigns and packaging write-offs. Optimizing

  • What can a marketing plan do for you?

    February 11, 2016 by Birgit Blain

    Recipe to Retail (Part 5) Are you flying by the seat of your pants? You are, if you don’t have a marketing plan. Developing a product, persuading retailers to list it and motivating consumers to buy it requires sound decision making and

  • Recipe to Retail (Part 3): Getting Inside the Customer’s Head

    July 8, 2015 by Birgit Blain

    No matter how incredibly delicious a product is, taste alone does not guarantee commercial success. Getting to know the customer and meeting their needs are key ingredients for building a sustainable brand. Food brands must cater to two types of

  • Who cares about French translation?

    March 19, 2015 by Birgit Blain

    An American brand owner planning to launch in the Canadian market, told me they don’t need a French translator for their labels because they can use Google. Really? Have you ever heard a joke translated from another language? It’s not

  • How to Earn Consumer Trust

    November 10, 2014 by Birgit Blain

    “Trust me, I’m not a doctor, but I play one on TV.” This statement demonstrates that trust must be earned. What does “trust” really mean? Merriam-Webster’s dictionary defines it as a “belief that someone or something is reliable, good, honest,

  • CPG companies, retailers expect private label to grow

    October 7, 2010 by Food in Canada

    A study has found that consumer packaged goods (CPG) companies and retail executives both agree that private-label products will have a greater share of the market by 2012. The study, The Battle for Brands in a World of Private Labels,

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