Food In Canada

  • Opinion Packaging

    Rebranding Energy Spheres

    February 16, 2018 by Birgit Blain

    RECIPE TO RETAIL: Part 13…  Brands evolve over time, sometimes changing the messaging and packaging several times to “get it right.” This is expensive, time consuming and disrupts the business. It also confuses loyal customers who cannot find the old

  • How Healthy Crunch cultivated a rapidly growing brand

    January 9, 2017 by Birgit Blain

    Brand owners dream of retail chains eager to list their products. But it’s a challenge in today’s rapidly changing market where shelf space is limited and brands jockey for attention. Here is how one brand took the bull by the

  • Why you need a brand strategy: Setting the stage for success

    August 28, 2015 by Birgit Blain

    Recipe to Retail (Part 4) Building a sustainable brand is a slow process. And it takes money, lots of it! Formulating a well-thought-out brand strategy before taking the plunge will reduce the risks and improve prospects for commercial success. What is

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