How to Earn Consumer Trust

November 10, 2014 by Birgit Blain

“Trust me, I’m not a doctor, but I play one on TV.” This statement demonstrates that trust must be earned. What does “trust” really mean? Merriam-Webster’s dictionary defines it as a “belief that someone or something is reliable, good, honest,…

Best Before Date Confusion

June 23, 2014 by Birgit Blain

  Consumers don’t understand what best before dates really mean. And in my experience, some brand owners don’t make the connection between best before dates and protecting consumer trust in their brand. So, this is my attempt to clear up…