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Update on the Balance Calories Initiative
Recently, the Canadian Beverage Association was pleased to receive an update from the Conference Board of Canada (CBOC) about their Balance Calories Initiative (BCI). The beverage industry’s objective with BCI is to reduce the calories Canadians consume from beverages by…
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CBA aims to reduce calories consumed from beverages
The Canadian Beverage Association has launched an initiative to reduce beverage calories in the Canadian diet by 20 per cent over the next 10 years
