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Loblaws to trial Loop’s reusable container system


Loblaws will be the first retailer in Canada to use Loop’s circular shopping system, which is designed to reduce waste. Beginning in early 2020, Toronto pilot participants will be able to receive select products from President’s Choice and other leading national brands in reusable containers delivered right to their doors.

Once consumers place an order online, they will receive their products in Loop’s shipping tote. After use, consumers place the empty containers into their Loop totes and go online to schedule a pickup from their home. Loop will clean the packaging so that each product may be safely reused and promptly replenished as needed at the consumer’s request.

Loop is the first-ever global platform to partner with brands and retailers to offer consumers a way to go from disposability to durability with their purchases. Loop enables consumers to responsibly consume a variety of commonly used products in customized, brand-specific durable packaging that is delivered in a specially designed reusable shipping tote. When finished with the product, the packaging is collected, cleaned, refilled and reused.