TAZO transitioning its tea portfolio to a regenerative organic approach
By Food in Canada StaffSustainability Beverages Editor pick Regenerative Organic Certification TAZO
Tea brand TAZO announces a multi-year transition plan of its portfolio to a regenerative organic approach. TAZO is taking the principles of regenerative and applying them to the way the brand operates its business, from how it sources ingredients and packaging to where it directs charitable giving and how it treats farmers and workers along the brand’s supply chain.
As a first step in TAZO’s regenerative organic transition, the brand is unveiling reformulations of four of TAZO’s original best-selling blends: ZEN, Awake English Breakfast, Chai, and Darjeeling. These TAZO regenerative blends are:
- USDA Organic Certified;
- Made with Fair Trade USA Certified ingredients
- Made with Rainforest Alliance Certified teas
- Made with ingredients grown with verified regenerative organic agriculture practices that help conserve nature and protect biodiversity, such as use of cover crops, monitoring soil health and providing wildlife and pollinator habitat on farms
“TAZO has always been a brand that challenges the status quo, and this regenerative organic transition is no exception,” said Laraine Miller, president, Ekaterra Americas. “For too long, ‘business as usual’ has been killing our planet. It’s time for every company, including the entire tea industry, to overhaul their means of production to combat climate change and help people and planet thrive.”
TAZO is currently working toward getting its full range of products Regenerative Organic Certified and is an ally of the Regenerative Organic Alliance in its pursuit of increased soil health, improved animal welfare, and economic stability and fairness for farmers and workers around the world.
“We are thrilled to work with TAZO on their Regenerative Organic Certified journey,” said Elizabeth Whitlow, executive director of the Regenerative Organic Alliance. ”TAZO’s dedication to invest in their supply chains and support farmers to implement practices to increase soil health and assure fairness to farm workers is completely in alignment with our mission: to heal a broken system, repair a damaged planet, and empower farmers and eaters to create a better future through regenerative organic agriculture.”
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