Sector
Confectionery
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Cadbury promotes joy of giving and receiving
A new promotion from Cadbury Adams Canada aims to reward customers while supporting both local and global charities. The One for Me, One for You campaign involves 15 charities, and says the company, demonstrates how simple, every day purchases like…
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Snack Packs Falling From Favour
While baked goods and confectionery manufacturers continue to introduce new 100-calorie snack packs or mini-versions of top-selling products, sales data shows that consumers are cooling to the trend Sales Slowing Down According to a Mintel report released in late May,…
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New Consumer Products, April 2009
Dempster’s has launched Healthy Way breads and Fresh Squares both with ProCardio Recipe, designed specifically to improve heart health. The Healthy Way breads contain soluble oat fibre, are the lowest sodium breads in Canada compared to all other national brands,…
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Divided We Stand
The marriage is over, and the separation is in full swing. But this break-up isn’t a sad affair; in fact, it’s quite the contrary. The separation of Cadbury Schweppes plc into two separate companies – one that focuses solely on…
