A new survey commissioned by the Consorzio del Prosciutto di Parma reveals that Canadian consumers are finding it challenging to identify authentic products at the grocer. Of the more than 1,500 Canadian consumers polled, 51 per cent reported feeling confused by how food products are marketed today, particularly when it comes to understanding the history and origin of a product.
The survey also showcased that Canadian consumers are passionate about food authenticity with more 33.2 per cent citing that knowing whether the product they purchase is genuine is important, and almost half (40.5 per cent) stating that how their food is made and where it comes from is significant as well. In addition, 44 per cent responded that when shopping for food, the designation ‘100 per cent natural’ is important to them.
While Canadians may feel confusion at the counter, that doesn’t seem to stop their pursuit or love of all things food related. According to the survey, more than a third of Canadians consider themselves a foodie, which is defined by trying new foods regularly (47 per cent), eating at multiple restaurants every month (40 per cent), seeking quality ingredients (40 per cent) and taking an interest in food origins (35.6 per cent). When it comes to culinary inspiration, Canadians turn to social media (20 per cent) or cookbooks (22 per cent) for ideas over family, friends or cooking shows.