California Prunes will unveil a new brand at the INC World Nut and Dried Fruit Congress this May in Boca Raton, Fla.

California Prunes new logo design transforms a statement of origin into a reflection of market leadership and a dual message emerges through the tagline: Prunes. For life. Signifying that California Prunes are good for your life, at every stage of your life.

California Prunes are delivered into more than 60 countries around the world. The new brand will be integrated extensively into markets including the United States, Canada, the European Union, Japan, China, and South Korea.