LONGUEUIL – Agropur Cooperative was voted the most trusted brand in the dairy products and alternatives category on the Gustavson Brand Trust Index.
In the survey, published by the University of Victoria’s Peter B. Gustavson School of Business, the Agropur name was submitted to 7,200 respondents along with nine of its brands (Natrel, OKA, iÖGO, Olympic, L’Extra, Farmers, Island Farms, Québon and Sealtest).
Agropur also ranked in the top three overall on the “values-based trust” dimension among the 313 Canadian brands scored by respondents. Values-based trust measures consumer perceptions of the brand’s social responsibility and faithfulness to its values.
“We thank consumers for placing their trust in us and making Agropur the top brand in its category,” said Agropur CEO Robert Coallier. “This honour is the result of our ongoing efforts to develop our brands while staying true to our cooperative model, which has been creating wealth and redistributing it to local communities for more than 80 years.”
Since 2015, the Gustavson Index has been publishing an annual ranking of brands highlighting how community engagement, relationship management and customer experience influence consumer trust.
The GBTI was established to raise awareness of the role that trust plays in the minds of Canadian consumers when they make purchasing decisions. This index measures the relationships between brand performance, social equity, trust, and advocacy for brands in Canada.
More information on the Gustavson Brand Trust Index here.