Food In Canada


FEMA GRAS approves Vitosa stevia as a natural flavour

CALIFORNIA — The Flavor Extracts Manufacturers Association (FEMA) has issued GRAS approval for Vitosa natural flavours, a new line of stevia products from HB Natural Ingredients. The FEMA GRAS classified Vitosa as a “flavouring with modifying properties” (FMP).

Vitosa natural flavours are specially designed to provide unique flavour modification properties that can be used to impart, enhance or modify the flavour profile of a wide range of food, beverage and pharmaceutical applications. The result of patent-pending technological innovation, Vitosa is manufactured by natural ingredients producer HB Natural Ingredients, a subsidiary of BGG World.

Vitosa has a range of product applications including carbonated soft drinks, juices, energy and sports drinks, flavoured water, dairy products, cookies and candies. Vitosa natural flavours are synergistic with a wide range of natural sugars and high-intensity sweetener sugar-reduced and sugar-free food and beverage products. They improve the overall sensory performance of natural and artificial high-intensity sweeteners by increasing the sweetening power up to 50 per cent in added sugar water at the authorized. Vitosa is also synergistic with low-calorie and slow release carbohydrate sweeteners and rare sugars.

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