BAC and Cereal Supply Chain ask Senate to amend marketing restrictions to Children Bill

In its most recent newsletter, the Bakers Association of Canada (BAC) reports that along with the Canadian National Millers Association, Cereals Canada and other members of a cereal supply chain coalition, that is has requested Senators amend the Marketing Restrictions to Children Bill S-228 to remove the term “unhealthy”.

The Coalition views Health Canada’s proposed policy and nutrient content criteria for subjecting foods to advertising prohibitions directed at children as severely flawed as it would arbitrarily affect staple foods such as breads. The Coalition is supporting the adoption of the Quebec advertising restriction model in scope and application to all foods at the federal level.    If accepted the advertising restrictions would apply to all foods directed primarily at children but not include packaging, in-store merchandising, window front displays etc.