Whole Foods Market approves Chiber, its first mushroom fibre ingredient

Chiber from Chinova Bioworks is the first mushroom fibre to be included in Whole Foods Market approved ingredient list.

Chiber is a natural fiber extracted from white button mushrooms that extends the shelf-life of food and beverage products.

The ingredient is featured in five listings: Chiber, Mushroom Fibre, Mushroom Derived Fibre, White Button Mushroom Fibre, and White Button Mushroom Derived Fibre.

“Chiber is transforming the food industry by providing a natural and effective solution for extending the shelf-life of food and beverage products,” said Natasha Dhayagude, CEO and co-founder of Chinova Bioworks. “This milestone serves as a testament to Chinova’s commitment to providing innovative and sustainable ingredients to meet the ever-evolving needs of manufacturers and consumers.”