Food In Canada

The Very Good Butchers unveils new line of plant-based meats

July 20, 2021   by Food in Canada staff


The Very Good Butchers, a brand of The Very Good Food Company, launches a new line of plant-based, gluten- and soy-free sausages, meatballs and burgers.

The products will be available on their website later this summer with a retail rollout across North America planned for the fall.

“We created The Very Good Butchers brand to prove to consumers that making very good food choices doesn’t mean sacrificing taste or quality,” said Mitchell Scott, co-founder and CEO of The Very Good Food Company. “We strive to make nutritious and delicious products that make plant-based eating easy and approachable. Tired of the overly processed meat alternatives available, we’re raising the plant-based bar by using only simple ingredients that make you feel good. Our goal is to get billions of people to rethink their foods choices while helping them make an impact on the world.”

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