Food In Canada

SimplyProtein reformulates its plant-based snack bars

August 5, 2021   by Food in Canada staff

Photo © CNW Group/Wellness Natural Inc.

SimplyProtein has re-invented itself – including its positioning and product line – to focus on plant-based protein.

They have introduced reformulated plant-based snack bars with additional ingredients like whole almonds, semi-sweet chocolate chips, oats, toasted coconut, peanuts and flax seeds. The products remain gluten-free, are non-GMO Project verified and rich in fibre.

“Plant-based protein is a mega trend, which has resulted in the steady increase in consumer demand over the past few years. This demand, coupled with the SimplyProtein brand’s unique offering, provided us with the perfect opportunity to reinvent our positioning and product line,” says Michael Lines, president and CEO of Wellness Natural Inc., makers of the SimplyProtein brand. “Through the reformulation of our line, we have been able to improve the taste and texture of our bars, while maintaining the light and crispy texture and low sugar content our fans already loved.”

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