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Petcurean of BC does a global brand refresh of its NOW FRESH recipes for cats and dogs


BC-based Petcurean, producer of premium quality pet food brands available in more than 35 countries around the world, is announcing a global brand refresh of its NOW FRESH recipes for cats and dogs. With new and improved packaging, plus a standalone website, Facebook page and Instagram account, NOW FRESH is more accessible to pet parents than ever before.
As part of the refresh, NOW FRESH recipes have undergone minor changes that do not affect nutritional performance or palatability, allowing most pets currently eating NOW FRESH to switch to the updated recipes with no transition time.

NOW FRESH kibble packaging has also been updated to better communicate how the recipes are uniquely positioned in the market, including:
● NOW FRESH is made with fresh de-boned muscle meat
● NOW FRESH is minimally processed with no by-product or meat meals
● NOW FRESH recipes are tailored to life stages and breed sizes
● NOW FRESH contains over 20 nutrient-rich superfood ingredients

Under a new tagline “Fresh. Simple. Whole. For every size and stage of life,” the refreshed NOW FRESH collection continues to provide pet parents the ultimate peace of mind, knowing they’re feeding their cherished companions perfectly balanced and minimally processed recipes. Featuring functional ingredients and carefully balanced nutrient levels, NOW FRESH recipes
offer tailored nutrition to support the health of dogs and cats at each stage of life, with unique kibble shapes and sizes that appeal to pets no matter how big or small.

Like all Petcurean recipes, the NOW FRESH collection for cats and dogs is formulated by Petcurean’s expert nutrition team, and uses only fresh de-boned muscle meat, plus whole eggs, nutrient-rich fruits and veggies, and probiotics. NOW FRESH recipes are grain-free and contain no by-product or meat meals, or artificial colours, flavours, or preservatives.

Highlights include:
● Omega fatty acids to support cognitive development in growing puppies and kittens
● Balanced protein and fat to support growth and development in puppies and kittens,
and help maintain a healthy weight in adults and seniors
● New Zealand Green Mussels, plus added glucosamine and chondroitin to support hip
and joint health in adults and seniors
● Pumpkin, probiotics and prebiotic fibre to help promote good digestion
● Nutrient-rich superfoods to support digestive and immune system health
● Added taurine to support vision & heart health

About NOW FRESH
Since 2007, NOW FRESH has provided pet parents the ultimate peace of mind knowing they’re
feeding their cherished companions perfectly balanced recipes tailored to their specific size and
age, to help them live long, healthy, and happy lives. Made simply with only premium-quality
ingredients like fresh meats and fish, nutrient-rich superfoods, and pre & probiotics, NOW



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