New mineral water flavours from Canadian company Viveau
Canadian beverage company VIVEAU officially announces the launch of three flavours into the Canadian market including: Wild Blueberry, Ripe Cherry and Crisp Apple Cider. VIVEAU beverages are a blend of 50% cold-pressed Canadian fruit and 50% lightly sparkled mineral water from Spa Springs in Nova Scotia.
The Canadian-owned and grown beverage is flavoured exclusively by fresh, Canadian fruits, and does not contain any added sugars, flavours, colours or preservatives. Fruits found in VIVEAU beverages are picked at peak ripeness, making the drinks rich in antioxidants, vitamins, and minerals. The mineral water loaded with calcium, manganese, magnesium and bicarbonate is bottled directly from a natural spring in Nova Scotia’s Annapolis Valley.
VIVEAU founders Ted Grant and Hanspeter Stutz saw an opportunity to be first to market with a flavoured sparkling water that contained only real Canadian ingredients with no added sweeteners or preservatives. Inspired by the popular German beverage, Schorle, Grant and Stutz began working with local Canadian farmers to formulate a deliciously refreshing, fruit-forward beverage with a light note of sparkling mineral water.
Transparency is a core value to the company — VIVEAU is the first sparkling beverage in North America to earn Clean Label Project™ Certification. Through a focus on heavy metals, pesticide residues, and plasticizers linked to cancers and infertility, the Clean Label Project™ works to bring truth and transparency to food and consumer product labeling, awarding brands with products that place an emphasized focus on purity and surpass the minimum government regulations.
Behind the rapidly growing VIVEAU brand is an impressive roster of board members including Vinay Virmani, Producer and Chief Content Officer of UNINTERRUPTED Canada. The full roster of VIVEAU board members include:
• Vinay Virmani, Producer & Chief Content Officer, UNINTERRUPTED Canada
• Adam Grogan, Chief Operating Officer, Greenleaf Foods
• Jennifer Steckel Elliot, Principal Director, Accenture
• Mark Dobbin, Board Chair, Founder & President of Killick Capital Inc.
• Ted Grant, Co-Founder & CEO, VIVEAU/Fundy Drinks Ltd.
“I was immediately drawn to the VIVEAU brand and vision in large part because of its transparency and realness,” says
VIVEAU board member and UNINTERRUPTED Chief Content Officer, Vinay Virmani. “I wholeheartedly believe in supporting Canadian business and plan to leverage my experience and creative storytelling with global brands to help chart a path of growth and success for the company.”
Michelin Star Chef and VIVEAU Co-Founder Ted Grant brings over 19 years of experience, across five continents working in the culinary industry. As someone with a deep passion and knowledge for food, he approached the journey of launching VIVEAU with friend and mentor Hanspeter without hesitation. “After tasting the countless examples of artificially fruit flavoured sparkling waters on the market, I realized there was an opportunity to use my professional palette to bring something real to the market using Canadian agriculture,” says Grant. “Despite the challenges that launching a new beverage during the pandemic had, we believe in our products and have put together an impressive board of influential leaders that support our vision, and I’m thrilled to have such talented people at the table with me to help promote the first fruit flavoured sparkling water in Canada that only uses 100% Canadian fruit.”
Launching during the pandemic required a shift in strategy and in lieu of activations, events, or in-store trial opportunities, the company has taken to doing personal, contactless deliveries to leaders in the healthy living space to share this positive story. This unconventional approach has helped put all three flavours of VIVEAU in homes from St. John’s to Vancouver with an incredible response to date.
VIVEAU has now launched across Canada with rapid national expansion and is currently available in major retailers including Sobeys, Safeway, Loblaws, Metro, Longos, Farm Boy, Summerhill Market and many natural wellness stores.
The company is continuing to expand with all major retailers and foodservice providers across the country. For more information, visit https://www.drinkviveau.com/ and follow along at @drinkviveau.
VIVEAU is created by Fundy Drinks Ltd, based in the Annapolis Valley of Nova Scotia. Co-founder Ted Grant is an experienced Michelin Star Chef, Food Product Developer and Senior Business Leader. He has worked on five continents supporting a variety of businesses and educational institutions with his vision, passion, and devoted work ethic. Co-founder, Hanspeter Stutz is the pioneer in the burgeoning wine industry in Atlantic Canada and founder of the well-known Grand Pré Winery. Hanspeter brings an unparalleled enthusiasm to every new venture.