Modern Meat to begin expansion to Australia
Modern Meat plant-based meat manufacturer has signed a definitive co-packing agreement with Viveri, a distributor based in Adelaide, Australia, to launch its portfolio of 100-per-cent plant-based meat alternative products.
“This is a great achievement for our company and the first step outside North America to becoming a global competitor in the plant-based meat alternative industry. I feel there is no better place to begin the global expansion of our company than Australia, as its residents represent early adopters and, due to my existing relations within this market, I feel I can help expedite our growth process,” states Craig Wallace, Head of Global Acquisitions for Modern Meat.
Viveri has an operational team with over 180 years of experience in food manufacturing, sales, marketing and business development. Currently, the company produces ready-made meals, pasta and protein, cakes and pastries, gelati, coffee, sandwiches, salads, panini, and breads, which are already distributed to major supermarket retailers in southern Australia, including IGA, Foodland, Coles and Woolworths.
Viveri is a facility of approximately 21,000 square feet with a full production staff. Viveri will onboard Modern Meat into its production facility and commence distribution to its vast network of retailers and national grocers. As Modern Meat’s sales grow, Viveri may decide to retrofit its existing facility to accommodate production needs. Currently, the facility is certified with an HACCP (Hazard Analysis Critical Control Point) and in-house quality control and quality assurance specialist to confirm product consistency.
Both companies have finished their due diligence process and will move to product testing and production logistics.
“We continue to grow our distribution network and are thrilled to announce our definitive agreement with Viveri an experienced group of food specialists. We have significant growth potential in the Australian market and feel it is crucial to team up with a partner who recognizes the value of our unique products, and, also has the capacity to execute production, distribution and accelerate our growth plans,” states Tara Haddad, Founder and CEO of Modern Meat.
“Consumers are demanding more plant-based options that enable healthier lifestyles,” added Tara. “Our goal is to be a leader in the plant-based space, and we will do this through continued product innovation and an expansive global distribution network.”
Initial production and distribution of products is expected commence in the second quarter of 2021.
About Modern Meat
Modern Meat is a Canadian food company based in Vancouver, British Columbia that offers a portfolio of plant-based meat products. Modern Meat recognizes the importance of providing consumers nutritious and sustainable meat alternatives without sacrificing taste. We are deliberate in choosing ingredients free of soy, gluten, nuts and GMO’s. Our mission is to change the way food is produced and consumed for the benefit of people, animals and the environment by using only natural 100% plant-based ingredients.