IGNITE beverages adds vodka to product portfolio
February 10, 2020, Vaughan, Ont. – IGNITE Beverages Inc., a subsidiary of Ignite International Brands Ltd., is adding vodka to its premium beverages line. The line currently includes IGNITE’s alkaline PH9 water.
IGNITE’s vodka is gluten free, distilled from corn and blends high-quality ingredients.
Produced in New York, the vodka will be distributed nationally within the United States and be available for purchase in retail locations, including specialty retail, grocery and convenience stores.
“We’ve been hard at work perfecting our products for our consumers, and with the introduction of vodka we’re continuing to push the envelope and disrupt the beverage category with our premium quality products,” IGNITE president Curtis Heffernan said in a press release.
“We’re excited to add vodka to our portfolio of premium products and introduce a spirit that meets the high industry standards the IGNITE brand is known for.”
IGNITE intends to expand its business, which currently includes branding, marketing, licensing, sales and distribution, across the U.S., Canada, U.K., Mexico and other key global markets by leveraging multiple product platforms.
The company intends to affect this expansion through brand leverage, product development, targeted marketing and strategic supply chain partnerships.