Food In Canada

Heart-shaped Cheerios for National Heart Health Month

January 28, 2021   Food in Canada Staff


General Mills Canada announces the return of happy heart shapes to Canada’s favourite Cheerios flavours hitting shelves February 1, 2021. To raise awareness for Heart Health Month, the brand will switch out its iconic “O’s” to limited-edition happy heart shapes. With heart health as a priority, Honey Nut, Multi Grain and Yellow-Box Cheerios (342 g – 460g) will also include the brand’s largest Fitbit device sweepstakes giveaway to-date.

“With over 2.4 million Canadians living with heart disease, we hope to spark conversations on the importance of heart health in an approachable and fun way, while reminding people that Cheerios can support your heart-healthy lifestyle,” said Fawad Farrukh, Director of Marketing for Cereal at General Mills Canada. “Made with whole-grain oats, Cheerios is a simple & delicious food that can be a part of a heart-healthy diet.”

Setting realistic and targeted goals is the best way to maintain a healthy, active lifestyle. Alongside regular exercise, quality sleep habits and proper hydration, eating nutritious foods is one of the small steps Canadians can take each day to make their health a priority.

For generations, Cheerios has been part of Canada’s breakfast ritual, providing families with tasty and nutritious cereal options. Made with whole-grain oats and delivering essential vitamins and minerals, Cheerios has always been crafted with heart health in mind. To help fuel a heart-healthy lifestyle, Cheerios will give customers the chance to enter to win 1 of 5,000 Fitbit Inspire 2TM devices, an easy to use, stylish fitness tracker that helps you build healthy habits with motivating features, like Active Zone Minutes, advanced sleep tools and 24/7 heart rate tracking. Plus, winners can enjoy a one-year trial subscription to Fitbit PremiumTM, a paid app that uses your Fitbit data to deliver advanced insights and personalized, plus actionable guidance, step-by-step programs, at-home workouts, exclusive challenges and more ($129.95 CAD retail value).1 Entrants who do not win an Inspire 2 can receive a free 90-day trial subscription for Fitbit Premium.

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Consumers can find happy heart shapes across the following flavours: Yellow-Box Cheerios (260g-1kg), Honey Nut Cheerios (292g-1.51kg), Blueberry Cheerios (309g) and Chocolate Cheerios (700g). These limited-edition products will be available nationwide, for the month of February, while supplies last. Show us your happy hearts on Instagram, Facebook and Twitter.

About General Mills Canada Corporation
Established in 1954, General Mills Canada Corporation is based in Mississauga, Ontario. General Mills purpose is to serve the world by making food people love. Its most popular products include CheeriosTM/MC and Honey Nut CheeriosTM/MC cereals, Nature ValleyTM/MC snacks, Yoplait® and Liberté® dairy products, and Old El PasoTM/MC Mexican products. General Mills Canada is a proud and long-time supporter of Team Canada, Concerned Children’s Advertisers and United Way.


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