Food In Canada


Grand Prix entry registration closes December 31

As 2020 comes to a close, the final days for entering to win in the 28th Canadian Grand Prix New Product Awards are counting down. These awards celebrate new products in food, non-food and private-label categories, and are a unique opportunity to showcase new products. The registration deadline was extended to December 31, 2020 and here are the other important Grand Prix dates for 2021, culminating in the announcement of the winners.

Registration deadline: December 31, 2020
Product Evaluation: February 2021
Finalists Announced: Early April 2021
Winners Announced: June 2021

With over 52 Awards to be won, brands big and small compete on their own merits in the four equally weighted areas of evaluation. Winners are recognized in both consumer-packaged-goods and private brands for each product category.

Our categories are designed to represent how you merchandise/market your product. In total, we have 52 categories for food and non-food products that recognize finalists and winners in CPG and Private Label brands separately.

Our four specialty awards recognize the best overall between CPG and Private Label brands

All-Canadian Award
Innovation and Originality Award
Packaging Award
Overall Consumer Value Award
Excellence in Ethnic Products Award
View Specialty Award Descriptions

With the basic objectives of encouraging manufacturers to develop and market innovative food industry distribution products and to provide Canadian consumers with exceptional value and quality, the mission of the Canadian Grand Prix New Product AwardsTM is defined as follows:

A Retail Council of Canada consumer-focused annual awards program, the Canadian Grand Prix New Product Awards celebrates advancement and excellence in new food distribution industry products to further encourage manufacturer innovation and to profile continued value to consumers. The Canadian Grand Prix New Product Awards mission implies that jurors should view and evaluate products in a frame of mind similar to that of a consumer, one who is perhaps exposed to that product for the very first time. Canadian Grand Prix New Product Awards jurors are required to view the products they are testing from the consumer’s perspective.

Increased visibility and exposure: An esteemed jury of retail and industry experts will test your product and provide feedback.

Persuasive trade marketing: Finalist and winners will be recognized in the respective showcase flyers and publications including Grocery Business, Canadian Grocer, Food-in-Canada Magazine, and Western Grocer.

Industry-wide recognition: Celebrate your team’s achievement that they are among the best in Canada and recognize their excellence in identifying consumer trends. Really amplify the pride in your product.

Assurance of pandemic preparedness: Retail Council of Canada is prepared to facilitate the evaluation process with respect for social distancing and any shutdown concerns. Jury evaluation will be executed safely, and finalists and winners will be announced appropriately.

Rebate guarantee: If your product is not promoted to finalist status, Retail Council of Canada will rebate a portion of your registration fee.

Photo caption: Last year’s winners (photo credit: Grand Prix Awards)

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