29^th Canadian Grand Prix New Product Awards: Winners announced

The Retail Council of Canada (RCC) reveals the winners for the 29^th Annual Canadian Grand Prix New Product Awards.

Twenty-six companies took home a coveted Canadian Grand Prix New Product Award for products they introduced into the Canadian market in 2021.  Among the winners were established and new retailers, suppliers, boutique, and family-owned businesses from across Canada.

Multiple-category winners included Metro Inc., Walmart Canada, Rexall Pharmacy Group Ltd, Agropur Dairy Cooperative, Von Slick’s Finishing Touch, and The Spice Tailor.

Five recipients also received Special Awards: The Spice Tailor was winner of the Excellence in Ethnic Product award for their The Spice Tailor Biryani Kit by Anjum Anand, Agropur Dairy Cooperative won the All-Canadian trophy for their Agropur Grand Cheddar, Walmart Canada won the Overall Consumer Value award for Your Fresh Market Ricotta & Spinach Ravioli, Von Slick’s Finishing Touch won the Innovation and Originality award for their Von Slick’s Finishing Touch – Made with Real Butter, and Organic Meadow was recognized for Innovative Packaging for Organic Meadow Zero-Carbon Milk Carton.

“The winners this year reflect the story of changing Canadian values. Canadians are seeking products that truly meet their needs and dietary preferences. The quality of meat and dairy alternative products is astounding and a testament that these product choices are here to stay,” said Diane J. Brisebois, president and CEO, RCC. “I am truly impressed with how tuned in product developers are becoming with the consumer’s voice. The jury’s feedback over the years is clearly being reflected in these winning new products.”

Chef and chief jury chair Marcus Von Albrecht oversaw the judging panel.  From 121 products that scored at least 70 per cent on quality and innovation, only 40 products received the prestigious recognition as Canadian Grand Prix New Product Award winners.

Also presented at Canadian Grand Prix Award Gala were two 2022 Canadian Grand Prix Lifetime Achievements Awards.  These awards were jointly presented by Retail Council of Canada and Food, Health & Consumer Products of Canada (FHCP) to Margaret Hudson of Burnbrae Farms and Darrell Jones of Save-on-Foods.

RCC’s Canadian Grand Prix New Product Awards is a prestigious annual competition of the best new food and non-food grocery products. Becoming a Canadian Grand Prix Award winner is often a game changer for companies because of the extensive exposure to key retailers, buyers, and new consumers.

To view the complete list of this year’s winners, visit: rccgrandprix.ca/winners.