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New trade show in São Paulo, Brazil


INTECHTRA is the new trade fair for the beverage, food and packaging industries in South America. INTECHTRA will make its debut next year, opening its doors for the very first time between March 31 and April 3, 2020, at the Expo Center Norte in São Paulo. The event is being organized by Messe München and its subsidiary, Messe München do Brasil. INTECHTRA will be held every two years and will be a new and welcome addition to the global network of drinktec, the world’s leading trade fair for the beverage and liquid food industry in Munich. “drinktec worldwide” links drinktec with the trade fairs drink technology India (dti), China Brew China Beverage (CBB), and food & drink technology Africa (fdt). INTECHTRA is now set to be part of that network.

Over 80 national and international companies are expected to take part in the new trade fair. INTECHTRA will be held in the Green Hall, where 12,000 m2 of floor space has been reserved.

The exhibitors will be from filling and packaging technology, packaging materials and PET, process technology and automation, components, raw materials, ingredients, additives and logistical solutions.

INTECHTRA will attract visitors from all over South America, from the food and beverage industry as well as from the confectionery, bakery and non-food industries right through to the cosmetics, pharmaceuticals and industrial goods industries.

Brazil is one of the world’s 10 largest economies. The Brazilian food and beverage industry is worth about US$160 billion a year, which accounts for around 7 per cent of GDP. There are around 31,000 companies working in this industry, of which 6,000 are located in São Paulo alone. The Brazilian packaging industry is worth approx. US$34 billion, 75 per cent of which relates to the food and beverage industry.


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