Plant Veda Foods Ltd., a dairy-alternative food manufacturer, recruits Greg Smith as its vice-president of global sales.
Smith brings over 35 years of consumer packaged goods experience, having worked for companies like Ocean Brands, Silver Hills Organic Breads, Canada Bread, and Clover Leaf Seafood. At Plant Veda, he will assist with increasing distribution by leveraging his existing strong relationships with major retailers such as Costco and Save-On-Foods.
Smith has been responsible for strategic development, consumer marketing, new product development, international procurement, corporate development, and has successfully led sales expansion programs in North American and international markets.
“I have spent my professional career in the packaged food industry and seen many changes in consumers requirements and desires,” Smith said. “Today’s consumers, through health education, are more aware and concerned about what their bodies absorb. They read ingredient labels more than ever. Plant Veda’s products are designed to provide the purest of whole foods for health conscious individuals. I am impressed with the high quality standards that Plant Veda adheres to and am pleased to be part of the team. I feel we have the right products at the right time.”
“As our vice-president of sales, Greg will lead Plant Veda’s sales and customer growth strategies, while driving strong top and bottom line impacts across the organization,” stated Sunny Gurnani, CEO of Plant Veda. “As an experienced and successful sales executive with a deep understanding of the consumer packaged goods industry, Greg brings proven revenue generation capability to Plant Veda. I am very pleased to be able to add another strong team member and welcome Greg. We are constantly striving to enhance our team and product offerings—this represents another step in that goal.”