PureForm Pet Health Supplements, based in Chilliwack, B.C., was the first in their industry to introduce biodegradable canisters and compostable shipping materials.
Concerns of global consumption and emissions are on the rise and PureForm Pet Health is now leading the competition to give consumers what they expect from a company today: environmental responsibility.
The founders’ daughter, Lindsay Saggu, who, after stepping into her role in the family company, as VP of marketing and brand development, in 2017, began advocating zero-waste and sustainability solutions aiming at a greener future for the company, led the transformation.
PureForm partnered with Quebec based companies, Deschamps Impression and Canfab Packaging, to execute the first steps towards their vision with composite cans.
Lindsay said, “Our new biodegradable canister sports a glassine/wax interior which is more porous than a plastic jar, so we’ve included a compostable bag and desiccants to maximize freshness and shelf-life. The lid and base are still only recyclable but we’re working towards being completely compostable.
The new, eco-friendly look was received with enthusiasm when showcased at PIJAC (the pet industry trade show) this past September.
PureForm Pet Health Supplements are used and endorsed by award-winning canine agility and sport teams, and world-class breeders and show dogs.
A Must Read for all food & beverages industry personnel
Canada’s national food & beverage processing authority
Serving the Canadian food & beverage processing industry for over 80 years!
FREE to qualified industry professionals