Gerber and Terracycle launch recycling program
Gerber partners with international recycling company TerraCycle to help give typically hard-to-recycle baby food packaging a new life. This partnership is rooted in Gerber and TerraCycle’s shared values around eliminating waste and supports the recovery of hard-to-recycle baby food packaging on a national scale throughout Canada.
Participation in the program is easy – parents are invited to sign up on the Gerber Recycling Program page and mail in baby food packaging that is currently not municipally recyclable, including flexible plastic bags, pouches and inner bags, using a prepaid shipping label. Once collected, the packaging is cleaned, melted down and then remolded to make new products.
“We know that creating a sustainable future is critically important and especially so for today’s parents, who are raising the next generation of leaders. As the world’s largest baby food company, we are thrilled to partner with TerraCycle to reduce our carbon footprint,” said Alison McLean, president, Nutrition, Nestlé Canada. “With this new partnership, approximately 200,000 Gerber pouches or over 1,800 kgs of packaging material, will be redirected and won’t end up in landfills. This is a significant milestone on our journey to tackle plastic waste and preserve the planet for our future generations.”