Esko launches free beverage packaging trends e-book
Esko has released a free downloadable e-book. The Trends in the Beverage Packaging Industry: Ingredients for Success e-book outlines key industry trends and the tools brands can adopt for commercial success.
“Almost a third of consumers would like to continue working from home and coupled this, over half of consumers are actively looking for tips on personal health and well-being. In catering to this, brands can expand into whole new categories. For example, alcoholic flavoured water known as hard seltzer,” says, Matthew Haws, vice-president of global marketing at Esko Brand Solutions.
When creating whole new product lines with multiple SKUs, smart brands are using digital tools to help streamline the journey and make the transition from ideation to new product launch pain-free. With digital asset management tools, external assets can be approved and made available to marketing teams to ensure promotion is agile.
The latest free resource from the Esko team covers market trends and offers insight into categories such as spirits and cocktails. Packaging trends are also on the agenda with a look at digital tools for success.