At this year’s CHFA (Canadian Health Food Association) show in Toronto, some Canadian brands stood out as true innovators. Here are two companies that impressed me.
U-Be-Livin-Smart, founded in 2012, is on a roll to building a sustainable brand. Their values embrace honest nutrition and ethnical marketing.
A team with a passion for giving back, corporate social responsibility is integrated into their business model. Their innovative Feed 88M Program is all about nourishment. “Our goal is to feed 88 million undernourished, underprivileged people over the next 10 years. With every purchase, we will feed one person in your community with our nutrient dense products.” So far they have fed more than 60,000.
Traditional muffins are loaded with calories, fat and sugar, but not U-Be-Livin-Smart amazing Karmaffins. Honest to goodness, they are moist, rich, flavourful and satisfying, without the dry, gritty mouth feel, excess sugar and fat found in many gluten-free products. Best of all, they are nutrient dense, with nine grams of protein, at least four grams of fibre, a whole serving of REAL fruits and vegetables and only 130 to 140 calories each. It sounds too good to be true. The secret is in the clean ingredient list and a “proprietary super food blend” of sweet potatoes, avocado, a mélange of fruits, egg whites and whey protein isolate.
U-Be-Livin-Smart just launched healthy candy, REALLY! Im(possible) Healthy Candy with one serving of superfruits and eight grams of protein per serving, and no refined sugars.
True innovation is about pushing the envelope, doing the seemingly impossible. U-Be-Livin-Smart proves it can be done.
For Canadian Prairie Garden Purées simple isn’t always easy. Creating nutritious processed foods with clean ingredients, extended shelf life and shelf stable storage capabilities is a tall order. When it requires the development of innovative food processing technology, it’s the ultimate challenge.
It all started with Kelly Beaulieu, a member of the Sandy Bay First Nations, growing up on the family farm in Manitoba, Canada. Today she’s a professional agrologist armed with a BSc in Agriculture (Horticulture) and over 20 years agri-business experience. Kelly has the vision and drive to overcome the challenges of true innovation.
Canadian Prairie Garden Purées prepares premium non-GMO vegetable, legume and berry purées for the food processing industry. What you get is a pure purée, without added preservatives, flavours or colours. The secret is in the processing method. Locally grown produce is processed in a flash (for just four to 20 seconds) with proprietary “steam infusion cooking technology”, preserving the high nutrient content, colour and taste. Packed in aseptic bags and totes, the purées are shelf-stable with a two-year shelf life.
As a packaged food specialist, I see an opportunity for a forward-thinking food company to market these innovative products in retail channels. The highly versatile purées are ideal for soups, sauces, desserts, baby food and smoothies. What could be easier for today’s health conscious consumers?
Both of these Canadian companies recognize that innovation is one of the cornerstones of a sustainable brand. I wish them well in their journey.
Birgit Blain is president of Birgit Blain & Associates Inc., packaged food specialists. Her team guides brand owners to the next stage of growth. Birgit’s experience includes 17 years in the grocery trade with Loblaw Companies and President’s Choice®. Learn more at www.BBandAssoc.com
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