Melville, N.Y. – From protein bars and beverages to milk and Greek yogurt, food and beverage manufacturers are meeting consumer demand for protein-rich foods.

To ensure that these products also taste great, many are employing masking flavour technology.

Comax Flavors has just created its Protein Power flavour masking line.

The company says it recognized that protein has an off-flavour dependent on the source such as soy, whey, lentil and pea. Its new line is engineered to mask protein’s often bitter taste.

The technology can be used in a variety of applications including protein bars, cereal, baked goods, shakes, dairy and non-dairy formulas and juice beverages.

www.comaxflavors.com