Naturally red

Sensient Colors has announced a major advancement in natural colour performance. For many years, food manufacturers have been frustrated by the absence of a truly heat stable natural red colour for neutral pH baking and dry grocery products. Sensient’s new SupraRed, using a novel natural colour technology, will enable brands to deliver on growing consumer demand for natural colours from botanical sources that do not sacrifice on colour brightness. “Closing the gap between synthetic FD&C colours and those from natural sources is a key strategic priority at Sensient. We are committed to providing food and beverage manufacturers with solutions that allow them to complete their conversions to natural colours without having to compromise,” says Michael Geraghty, president of Sensient Colors LLC. www.sensientfoodcolors.com