Jet Label & Packaging Ltd., western Canada’s largest producer of labels and printed tape for a broad range of industries, celebrates its 20th anniversary this year, turning refreshments at its anniversary celebration into uniquely labelled libations.
The feat was accomplished with Mosaic printing – among the latest of a lengthy list of labelling capabilities accrued by Jet Label over its two decades servicing customers in food, forestry, pharma and a variety of other sectors.
Mosaic printing has a twofold function of “uniquifying” products to make consumers feel special while differentiating a brand’s product from competitors – all while staying true to overall brand consistency.
At the anniversary party, Jet Label had a lot to celebrate. Beginning as a single-press, single-client startup in 1998, in a space so small that the owner/operator’s office was literally a closet, the company has blossomed into the region’s most prominent label manufacturer with over 80 employees, $25 million in annual revenue, and year-over-year growth often measured in double-digit percentages.