Retail Council of Canada (RCC) revealed the winners of the 27th Annual Canadian Grand Prix New Product Awards on July 30 during a virtual gala.
Twenty-seven companies took home the coveted Canadian Grand Prix New Product Award for products they introduced into the Canadian market in 2019. Among the winners were established and new retailers, suppliers, boutique, and family-owned businesses from across Canada.
RCC’s Canadian Grand Prix New Product Awards is a prestigious annual competition of the best new grocery products. RCC said in a release that becoming a Canadian Grand Prix Award winner is often a game changer for companies because of the extensive exposure to key retailers, buyers, and new consumers.
Four recipients also received Special Awards: Montpak International won the All-Canadian trophy for their Ready to Cook Veal, Walmart Canada for the second year in a row won the Overall Consumer Value award for Great Value Salt-Free Spice Blend Grinders, Green Valley Farms, a Division of Burnbrae Farms Ltd. won the Innovation and Originality award for Free Range Solar Power Eggs, and MorningStar Farms was recognized for Innovative Packaging for MorningStar Farms Veggie Burger.
“We’re seeing tremendous innovation in products that allow Canadians to easily create a wide range of meals at home that cater to new dietary needs with more plant based and gluten-free options” said Diane J. Brisebois, President and CEO of Retail Council of Canada. “The assortment of food products demonstrates the trend towards cleaner, healthier ingredient lists, both with meat-based and plant-friendly foods.”
Chef and chief jury chair Marcus Von Albrecht oversaw the judging panel. From 112 products that scored at least 70 per cent on quality and innovation, only 38 products received the prestigious recognition as Canadian Grand Prix New Product Award winners.
Multiple-category winners included: Metro Inc, Walmart Canada, Federated Cooperatives Limited, Rexall Pharmacy Group Limited, Save-on-Foods, Sobeys Inc and Smucker Foods of Canada.
To view the complete list of this year’s winners, visit: rccgrandprix.ca/winners
Sponsors of this year’s Canadian Grand Prix New Product Awards include: Reebee and The Food Professor Podcast.
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