According to Euromonitor International, a market research provider, approximately 20 per cent of consumers globally purchase an item or service via mobile on a weekly basis.
Data points to smartphones becoming the default screen for brand engagement and digital commerce transactions.
To help businesses discover how the shopper journey is changing and how to address these consumer shifts, Euromonitor International has published an on-demand webinar, “How Technology is Changing Global Consumer Behaviour in Food and Beyond”.
In this webinar, Euromonitor International head of research Tim Foulds explores how manufacturers and retailers can capitalize on new consumer trends in e-commerce.
The simple split of offline and online purchasing no longer fits the modern consumer and requires players to adapt to trends like subscription models, new retail formats, continuing the brand story beyond the actual purchase and the importance of personalization.
This webinar also looks at how technology will continue to shape the consumer in the future, and how players need to respond.
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For further insights, download a free copy of the webinar slides and recording by clicking HERE.