Nourish Food Marketing, Canada’s only full-service marketing agency working exclusively with food, beverage, and agricultural clients, Kahntact, marketers in the agriculture, food and life science sectors, and AdFarm, North America’s agriculture agency, have launched the fourth annual Trend Report under the Nourish Network.
Working across the entire food ecosystem, the Nourish Network partners with clients spanning multiple categories, providing a unique perspective and deeper insights to connect the dots and report on what’s just beyond the horizon. With the growth of the Nourish Network earlier this year, came an even more in-depth understanding of Canada’s international agri-food industry as a whole.
“Whether you’re a manufacturer, retailer, or in Food Service, you need to see the larger picture in order to sink into the trends that are influencing consumer behaviour,” says Jo-Ann McArthur, president of Nourish Food Marketing. “True trends are the real shifts that change the ground we walk on and as a network, we get to see these across the industry.”
“With the gap between the consumer and the farmer getting smaller and smaller, overall food trends should not be looked at individually,” says Ben Graham, president of AdFarm. “We are proud to publish a robust and fully integrated North American Trend Report this year under The Nourish Network.”
The Nourish Network Trend Report breaks down the following trends to help businesses plan for 2020:
The Agricultural-specific trends within the 2020 Nourish Network Report Include:
The 2020 Nourish Trend Report is online now. To read the full report, click here.
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