McDonald’s launches coffee for home consumption
McCafé coffee now available at grocery stores
Toronto, Ont. – McDonald’s Canada has expanded its coffee portfolio to include McCafé Premium
Roast ground coffee and single-serve formats, both available at major grocery retailers across Canada by the end of September.
The premium roast coffee is made with 100-per-cent Arabia beans coffee, and will be sold in ground, TASSIMO T DISC and single-serve pods compatible with the Keurig K-Cup brewing system. According to June 2014 Nielsen Homescan statistics, 33 per cent of Canadian households now own single-cup brewers.
“There is no better way to connect with Canadians than with a great cup of coffee,” says John E. Betts, president and CEO of McDonald’s Canada. “By offering our McCafé Premium Roast coffee in a variety of formats on grocery shelves, we are making it even easier for our customers to integrate their favourite coffee into their everyday routines, building an even stronger connection to our brand.”
The launch is part of McDonald’s Canada’s efforts to gain greater market share in the quick-service coffee sector. The company is partnering with Kraft Canada to produce and sell the products at grocery.