Canadians Prefer “Real” Food
By Food in Canada saffFood Trends Research & Development Health & Wellness consumer study natural
Prefer real food? You’re not alone. According to a new study conducted by Ipsos Canadian Online Omnibus for Hellmann’s, 92 per cent of Canadians with children under 18 say consuming “real” food is important.
While that may not come as a surprise, the research – conducted online in February, with more than 1,000 adult Canadians – also found that six per cent of consumers surveyed say they’re making all of their meals with only real food, just 20 per cent always read ingredient labels, and 36 per cent say that three-quarters of the food they buy each week is “real.” For the purposes of the survey, “real food” was defined as authentic food that is made with simple, natural ingredients.
To promote the survey, as well as dedication to its Real Food Movement, Hellmann’s, which is produced by Unilever Canada, now features100-per-cent Canadian free-run eggs in its Hellmann’s ½ the Fat mayonnaise-type dressing, as well as a simplified ingredient list.
“Canadians told us that they want more real and local food in their diets,” says Stephanie Cox, senior brand manager for Hellmann’s. “Hellmann’s is committed to making it easier for Canadians and their families to enjoy the pleasure of real food.”
The brand also announced that it was establishing the Real Food Grant program, a $100,000 donation aimed at advancing the Real Food Movement by educating and connecting people with food through events or experiences.
For more information on the Real Food Movement, or to apply for the grant, go to www.realfoodmovement.ca
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