Canadian at-home coffee sales going strong
The latest stats released by The Nielsen Company find that at-home coffee sales has grown more than six per cent in the past year in Canada.
According to Nielsen, at-home coffee sales represent a $645 million business.
According to Nielsen’s website, roast and ground coffee lead the category, accounting for three-quarters of retail sales.
Brewing coffee at home
This indicates that when Canadian consumers reach for a cup of coffee they’re more often reaching for a coffee pot in their own kitchens.
Nielsen also says sales of instant coffee continue to grow, showing an increase of more than five per cent over the past year.
Canadian consumers are also signalling that they want quality and convenience when it comes to their coffee fix.
Single-cup brew pods
Nielsen says the Roast & Ground On-Demand segments – single-cup brew pods that allow consumers to bring the café experience into their own home – has become a hot coffee trend.
This segment is worth almost $12.5 million in sales and is growing at more than 81 per cent.
Serious about coffee
Nielsen Canada went on to say that Canadians are serious about their coffee.
“Regardless of economic times, consumers have said they are not willing to change their java habit – indicating they are not likely to change brands, shop for deals, or pantry-load this particular pleasure, no matter what,” says Carman Allison, director, Marketing Communications, for Nielsen Canada.