Beyond Meat to offer plant-based meat in HelloFresh meal kits

Consumers are increasingly looking to diversify their protein source, whether it be for health, environment or ethical reasons. Canada’s Food Guide suggests that eating plant-based foods “can have a positive effect on health, including a lowered risk of cancer, heart disease and type 2 diabetes.”

Beyond Meat and HelloFresh have teamed up to add a plant-based meat option in meal kit boxes, starting the week of August 5.

“We are excited to be partnering with HelloFresh to bring our plant-based proteins to more households across Canada,” said Ethan Brown, Beyond Meat founder and CEO. “Consumers are looking for more diverse protein options, as encouraged by the Food Guide and we’re thrilled to offer Beyond Meat’s delicious plant-based protein as a seamless swap in our favourite ground beef recipes.”

According to a 2018 study by Dalhousie University, nearly one in five Canadians have decided to either reduce the amount of meat they consume or have outright eliminated it from their diets for a number of reasons.

Recipes will include, Beyond Meat and Black Bean Tacos with Tomato Pepper Salsa and Crema, Beyond Meat Veggie Taco Bowl with Mexican-Style Red Rice and Crema, BBQ Ranch Beyond Meat Burger with Crispy Shallots and Fries, Beyond Meat Ultimate Chili Sammie with Chip Topper and Side Slaw.