Food In Canada

Barry Callebaut shares chocolate trends for 2023

By Food in Canada Staff   

Food Trends Confectionery Barry Callebaut chocolate Editor pick


Intense Indulgence, Mindful Indulgence and Healthy Indulgence are the top chocolate trends for 2023, according to Barry Callebaut.

Chocolate confectionery is expected to be worth over $128 billion in global retail sales by the end of 2023, with 1.9 per cent CAGR over the next three years to 2025, according to Euromonitor 2022 research.

Consumers look for Intense Indulgence when they want to enjoy life to the fullest. They want over-the-top and immersive experiences. For chocolate confectionery, this means consumers will continue to seek multi-sensoriality, exclusivity, seasonality, storytelling about origin, craftsmanship, and treats that help them celebrate.

“While there will always be a need for Intense Indulgence chocolate experiences, we expect consumers to shift toward a more healthier approach, increasing the Mindful Indulgence chocolate space,” said Bas Smit, global vice-president, marketing at Barry Callebaut.

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The Mindful Indulgence trend is for consumers who want to indulge without compromising their well-being, the health of others or the planet. Demand is growing for chocolate treats that meet these needs, including plant-based, sugar reduced, sustainably sourced and with traceable ingredients.

Consumers looking for Healthy Indulgence actively and intentionally make choices that have a positive impact on their health, such as chocolate with macro/micronutrients.


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