VANCOUVER — Solace Management Group Inc. has unveiled WildTails, the worlds first freeze-dried hemp infused single-ingredient pet treats.
WildTails has developed new product lines with three available SKUs for both dogs and cats, complementing the robust sales of Solace’s Apawthecary Pets brand. The new line will be available in single ingredient servings of white fish, beef and chicken.
A rise in the adoption of pets, a burgeoning global middle class that is more concerned with health, wellness, and alternatives to traditional pharmaceuticals than ever, and a growing demand for premium care products are few factors expected to drive growth in the pet care market, with expected CAGR of 4.9 per cent from 2016 to 2025.
Freeze-dried products have several advantages that address this growing market’s needs. By being dried through intensely low pressures, they are lighter and smaller, and deliver more protein in a smaller package. This is an improvement over dehydration, which uses a high heat environment that tends to degrade the nutritional value of products. The freeze-drying process also extends the shelf life of the product without needing chemical additives, a major boon for pet owners concerned about allergens and inflammatory ingredients.
Geyser Brands anticipates that, once the acquisition of Solace is complete, WildTails’ products will harness Geyser Brands’ proprietary NanoFusion to infuse hemp into the proteins. NanoFusion is Geyser Brands’ proprietary all-natural nano-technology that emulsifies the hemp molecule, a lipid, so that it can co-mingle with other non-fat liquids. NanoFusion, which took two years to perfect, provides features unique to the existing market, such as no discernible taste, increasing the bioavailability of the hemp molecules, and extending the shelf-life and preservation of the product.
It is expected that WildTails’ products will be infused before the freeze-drying process, with almost no change in dosing. This process will be a significant improvement over competing products which use the more common practice of coating the products with oils after freeze-drying.
In markets without a legal CBD environment, WildTails will be produced with hemp seed oil. In markets with established regulations and a clear compliance pathway, WildTails can deliver the same products with CBD as a value-added ingredient.