Food In Canada


What does your cereal say about you?

What does your cereal say about you? Lots – according to more than 1,500 Canadians who responded to a Kellogg Canada survey

Mississauga, Ont. – The results of the first ever National Cereal Day (which was March 7) survey are out and according to Canadians your cereal says a lot about you.

It’s National Cereal Day on March 7 – What Does Your Cereal Say About You? (CNW Group/Kellogg Canada Inc.)

Are you a lovey-dovey life lover? A nutty know it all? A dynamic daredevil?

Well 1,522 Canadians, who are Angus Reid Forum panelists, were polled in February and these are some of the results.

Kellogg’s top five cereal personalities

The Lovey-Dovey Life Lover
Love to top your cereal with fresh berries? 90 per cent of Canadians perceive you as passionate or romantic. Prefer to swap out regular milk for chocolate milk? You may also be seen as happy and friendly.

The Content Conformist
While only eight per cent of Canadians perceive someone who eats cereal with milk and fresh fruit as daring, the good news is (bowl half full) 72 per cent see you as happy or outgoing.

The Hot-Headed Hot Shot
Do you start your day by adding a dash of cinnamon or spice to your cereal? Uh-oh, more than four out of five Canadians say you are bossy, contradictory and go against the grain.

The Dynamic Daredevil
Wish you were quirky or daring? Well, if you dress up your cereal with coconut shavings or cacao nibs and pair it with a milk alternative, 63 per cent of Canadians say you are just that.

The Nutty Know-It-All
Top your cereal with nuts and nothing else? Survey says…you may be nutty! In fact, 33 per cent of Canadians perceive you as bossy, while 25 per cent of Canadians think of you as quirky.

A bowlful of meaning
In addition to the top five cereal personalities, Canadians surveyed also linked specific cereal toppings and bases, such as milk, milk alternatives and yogurt, to particular personality characteristics.

• 90 per cent of Canadians perceive those who combine different cereals in a single bowl as being free-spirited risk takers.

• Eat every last flake or grain of cereal in the bowl? Four out of five respondents agree that you live life to the fullest.

• Nearly 40 per cent of Canadians view those who swap Greek yogurt for milk in their bowl as intelligent.

Infographic (Canadian Newswire Group/Kellogg Canada Inc.)


A Must Read for all food & beverages industry personnel

Canada’s national food & beverage processing authority
Serving the Canadian food & beverage processing industry for over 80 years!

FREE to qualified industry professionals